Pop Music
The song was written and produced by Sonny Bono. It featured both Sonny and Cher doing the vocals with backing tracks from The Wrecking Crew, the Los Angeles-based session musicians. Part of what makes the song is the wonderful syncopated bass line that Wrecking Crew member Carol Kaye came up with to enliven what was a one-chord tune with an ordinary melody line to give it some personality. The song is a quinessential 1960s pop song, with references to miniskirts, supermarts, the Vietnam War, and electric baseball scores.
In 1967, “The Beat Goes On” went to #7 on the U.S. Billboard Hot 100 and on Cash Box. It was #5 in Belgium, #8 in the Netherlands, #9 in Canada, #14 in Australia, #15 in France, and #29 in the U.K. The song was also featured on Sonny and Cher’s 1967 album In Case You’re in Love.
When Sonny Bono died in 1998 at the age of 62, the song was sung at his funeral. The phrase “And The Beat Goes On” appears on his tombstone.
The song has been covered by Britney Spears, Buddy Rich, Patricia Barber, and Mina.